Why Website Surveys are a Benefit to Webmasters
Webmasters have access to free tools such as Google’s Analytics that will provide them with detailed information on the number of website visitors, what pages have been accessed and the length of time visitors have spent accessing the website.
However, despite the vast amount of detailed information that can be collected what will always be missing is information that will tell the webmaster exactly what the visitor was thinking. Did they like the site? Was the layout easy to understand or just plain confusing? Was it easy to navigate the website and were they able to find the information they wanted?
A website may be generating sales but why are there some people that are visiting the website and not buying anything? Was it because they didn’t like what the product or service were or was it that they couldn’t find what it was that they wanted?
Website surveys provide webmasters with an excellent and accurate method of answering these types of questions. Direct feedback from the website visitors hears it straight from the horse’s mouth, no need to guess, just ask the visitors directly on how they found the web site and if they found what they were looking for.
With an online survey webmasters can find out:-
- How often do people visit the website?
- How did they reach the website?
- Are they interested in the website for business or pleasure reasons?
- Were they able to find the information they were looking for?
- How easy did they find navigating the website?
- Would they be willing to recommend the website to others?
A good website survey will be short and to the point and gather good intelligence that once analysed will help improve the website.
An alternative to a traditional survey would be to embed one or two survey questions within the website after specific procedures. For example, ask visitors at the end of the registration process if they found the procedure quick and easy; or after ordering an item ask if they found the ordering procedure and payment methods straightforward. So that the questions don’t become a nuisance to regular visitors the website can be configured so that the questions are only asked once for every registered user.
Website surveys take the mystery out of working out what visitors think of a website and using Online Survey Software they are quick and easy to design and once implemented will really become the webmaster’s assistant.
To see a sample website survey please follow the link: Sample Website Survey