Ultimately the advertisements served are going to determine the success of RSS as an advertising medium. The ads served must be related to the content contained in the feed. If the RSS feed contains quality content, the ads are relevant, and the volume of ads is in balance with the volume of content served, advertising in RSS feeds will succeed.

Take a closer look at some of the ad serving options currently available for RSS feeds.

Review of Current Options

Google AdSense for Feeds
Google’s AdSense for Feeds offers contextually targeted advertisements, with a wide selection of advertisers. Google chooses not to divulge the percentage of revenue that is shared with the publisher, so it is difficult if not impossible to predict monthly revenue. The current Google AdSense system for feeds is tied to blogs and does not appear to be overly flexible.
http://www.google.com/adsense

Pheedo
Pheedo displays categorized advertisements rather than contextual advertisements. The upside to this is that Pheedo’s advertisements can be used in conjunction with Google AdSense or AdSense for feeds without violating Google’s contract. Pheedo works with the publisher to serve advertisements from similar or related categories associated with the feeds contents.

Pheedo’s system allows for advanced ad filtering, giving publishers control over keyword ad filtering, specific ad filtering or url filtering. Pheedo’s system also allows publishers to sell ads to existing advertisers whom they already have a relationship. The revenue split is 50% and feeds can be a sponsored flat rate advertisement or a pay-per-click advertisement, where the publisher is only paid if the advertisement is clicked.
http://www.pheedo.com

Kanoodle for Feeds
Kanoodles systems for providing advertisements for feeds is similar to Google’s but they do not have the breadth of advertisers that Google boasts. Advertisements are served based on topics, not to keywords. Kanoodle shares 50% of the revenue generated from the advertisements with the publisher serving the ad.
http://www.kanoodle.com

Evaluating Options
When evaluating feed ad serving solutions consider the following:

1. Ad Relevance
In order to generate revenue from RSS advertisements or for an advertising campaign to succeed using RSS as a channel. It is absolutely critical that the advertisements served in the feed contain related content, the more related the content the higher the likelihood that the advertisements will be of interest to the reader and clicked. Also the closer the content relates to the feeds theme the higher the likelihood the reader will have genuine interest in the product or service being advertised.

2. Ad Ratio
Publishers need to retain control over the frequency of advertisements. Readers will become frustrated with feeds that are heavily laden with advertisements and genuine content.

The advertiser is happy as they are reaching a targeted audience the publisher is happy because their advertisement is being clicked and generating revenue.

3. Clearly Denoted as Ads
The debate over editorial control and advertisements rage on. It is generally considered proper net etiquette for publishers to clearly mark advertisements to distinguish them from editorial web content. When selecting a RSS advertising partner consider the context in which the advertisements are displayed. Does it blend with the feed or site, while still being clearly marked sponsored material? Or does the content blend so well that it appear as a product or service endorsement from the publisher? Credibility and reputation online matter, and the segregation of advertisements and ensuring they are properly denoted as such will go a long way to enhance credibility with readers.

Clearly as RSS increases in popularity publishers are looking for ways to monetize their content. RSS in advertising is a logical step, and striking a balance between quality, consistent content and occasional related advertisements will lead to the success of advertising in RSS feeds. If the balance is not found, publishers may be forced to move to a subscription RSS feed model.

Permissions:
Permissions and notification of use not required.

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When you as a marketer/businessman/company, decide to promote your business through the marketing strategies of the Internet, it’s time to take full advantage of this interactive medium. It pays to know what is RSS feed.

RSS has numerous advantages over the other existing methods, to turn it into the most sought-after, powerful, dominant tool, which will take over the Internet world soon.

Beyond just knowing what is RSS feed, this is how RSS can help you:

*  Your website is the gold mine of information on how the public respond to what you say. RSS provides an unbelievable platform to discuss the views of the public without wasting time. Instead, you can spend your time on crafting quality contents. RSS has many special features such as dialog facilitators, RSS radars, and automatic responders to enhance the significance of conversational marketing.

*  Your search engine ranking reflects how good your website is! Knowing what is RSS feed and harnessing its power properly will increase the search engine ranking remarkably well, and this helps develop your business.

*  What do the visitors get on visiting your website? Interview customers for their feedback, do a research and make changes to your website accordingly. The last part can be done easily by knowing what is RSS feed and using them effectively.

*  The look of your website is very important. RSS has made it very easy to understand, see and feel your message for the visitors by mixing video and audio channels to your contents. Also, keep in mind that not only is it enough to have a good website but an appropriate one to your business also, to catch your visitor’s eye.

*  Make your website work well in all the browsers. Your website is open to a variety of visitors who can prefer browsers of their choices. RSS is a convenient way since it works on all platforms. Most of the browsers may not face hurdles accessing RSS.

*  You can collect a lot of information such as the number of subscribers, their interests, their reading frequency, the topics they are more interested in etc using RSS feeds. These are definitely going to be vital for improving your standards of business.

And do not think it’s a super-techie thing that you cannot use! Once you understand fully what is RSS feed, you are open to the amazing world of RSS and one day, sure to find yourself hooked to it!

So, what are you waiting for? Get going to know what is RSS feed, be familiar with it, and unleash the power of this incredible, powerful tool!

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Due to the overwhelming amount of spam on the internet, many users are turning from traditional newsletter subscriptions to RSS feeds to get their information. RSS is Really Simple Syndication. Besides connecting you directly to your customers, feeds are advantageous for several reasons:

• They update automatically. Anytime you publish a new article or blog, your readers receive it with no effort on their part, or yours.

• Unlike an email campaign, they don’t force you to contend with costly black lists and spam filters.

• They’re a 100% opt-in marketing tool. Your documents are transmitted in a mark-up language that requires your subscribers to download a reader, like Bloglines or FeedDemon, to translate them. So all your subscribers really want the information you’re providing.

Where Is This Going?—The Future of RSS

Bill Flitter, founder of RSS analytics engine http://Pheedo.com, suggests, in the near future, feeds will become much simpler and more user-friendly. Says Flitter, “Once RSS becomes a little bit easier, I think we’ll see a huge surge in its use.” Firefox and Safari are already RSS-enabled, and Internet Explorer and Outlook will be soon.

Expect to see individualized RSS feeds gain popularity—customized feeds where a user can choose what kind of content comes through to them. Flitter projects, “I think we’ll see…individual subscriptions increase so you can send information that’s more relevant to that end user… like Tivo for the web.”

Another likely change is that news readers will allow you to customize the look of your feed, rather than translating every one alike. You’ll be able to brand your feed, change its style, and differentiate it from every other feed so your customers can recognize it easily.

How Can I Use RSS for My EBiz?

Use feeds to send newsletters, product promos, blogs, and special offers. You can create your content using any blog platform—Type Pad, Word Press, Movable Type. They all generate RSS feeds—your only job is choosing the content. The important thing is to keep your content fresh and relevant to your audience, because with one click they can unsubscribe. Try to balance generating sales with sharing interesting info and useful tips.

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There are a couple opinions as to what RSS stands for, but basically what you need to know is that it allows the content from a website to be syndicated. For visitors, this makes it easier to keep up with what is happening on a website; for webmasters it provides one more way to keep in contact with your visitors.

Even if you are not familiar with RSS you might have used it already. Yahoo, MSN and Google all have pages you can personalize to include information that is of interest to you. RSS is how this is generally done. With each of these services there are items they have listed that you can easily add as well as a way for you to select an RSS feed so that exactly the things you are interested in appear on your page.

One of the most common uses is in blogs. The feed is a very popular way to encourage people to come back and visit regularly, as they are automatically notified of new content.

Some websites are also using RSS as a supplement to email newsletters. RSS has the advantage for the user that it is easy to subscribe or unsubscribe to, and there is no spam. For the website owner, RSS ensures that their messages do not fall prey to spam filters or spam complaints.

Subscribing to an RSS feed is very easy if you have a My Yahoo, My MSN or a personalized Google homepage. Some sites have buttons you just click; other times you need to get the URL of the RSS feed, then find where you add content to your pages and put in the URL.

You might also choose to use a feed reader on your computer. There are free and paid versions; a quick search on your favorite search engine should find one that is suitable to your needs.

If you have a website and want to take advantage of RSS, there are several possibilities. One is, of course, the aforementioned blog. Content management systems such as Joomla also provide you with an RSS feed for people to subscribe to. You can also create an RSS feed on your own, although that requires more effort.

RSS is tremendously helpful in making content more accessible. A well planned RSS feed benefits both webmasters and visitors. Choose a way that is easy for you to subscribe to RSS feeds and let the information come to you.

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There are several publishers of RSS feeds that are specific to a particular theme. Since the feed is highly targeted, it could contain several keywords that you want to rank highly for. Adding these keywords to your pages helps Google tag your site as one with relevant content.

2. RSS Feeds Provide Fresh, Updated Content

RSS feeds from large publishers are updated at specific intervals. When the publisher adds a new article to the feed, the oldest article is dropped.These changes are immediately effected on your pages with the RSS feed as well. So you have fresh relevant content for your visitors every hour or day.

3. RSS Feeds Result in More Frequent Spidering

One thing I never anticipated would happen as a result of adding an RSS feed to my site was that the Googlebot visited my site almost daily. To the Googlebot, my page that had the RSS feed incorporated into it was as good as a page that was being updated daily, and in its judgement, was a page that was worth visiting daily. What this means to you, is that you will have your site being indexed more frequently by the Googlebot and so any new pages that you add to your site will be picked up much faster than your competitors.

Better Search Engine Rankings with RSS

RSS is the latest craze in online publishing. But what exactly is RSS? RSS or Rich Site Syndication is a file format similar to XML, and is used by publishers to make their content available to others in a format that can be universally understood. RSS allows publishers to “Syndicate” their content through the distribution of lists of hyperlinks.

It has actually been around for a while, but with the advent of spam filters and online blogging, it is fast becoming the choice of ezine publishers who want to get their message across to their subscribers. However, not much attention has been given to the advantages RSS provides for search engine optimization.

Why Search Engines Love RSS?

Many SEO experts believe that sites optimized around themes, or niches, where all pages correspond to a particular subject or set of keywords, rank better in the search engines. For example, if your website is designed to sell tennis rackets, your entire site content would be focused around tennis and tennis rackets.

Search engines like Google seem to prefer tightly-themed pages.

But where does RSS figure in all this? RSS feeds, usually sourced from newsfeeds or blogs, often correspond to a particular theme or niche. By using highly targeted RSS feeds, you can enhance your site’s content without having to write a single line on your own. It’s like having your own content writer – writing theme-based articles for you – for free!

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It’s difficult to imagine that anyone who logs on to the Internet has not heard of “Spam.” Most, If not all Internet users are inundated with these
advertisements, that we did not ask for or request.

For those of you that may not be familiar with the term, rest assured we’re not talking about canned meat here. LOL! Rather, it is unwanted advertising from people that we neither asked for or requested to recieve. Spam is “Push” technology. “Pushed” in your face and inbox, wanted or not.

Many believe this brand of “Push” technology is or will be, the death of email. Yet, as long as there are individuals and companies that continue to use the illegal spam process, email will be around for
a long long time. The irony being, companies are raking in millions, selling spam solutions, to people and big corporations, that are Not Working!

RSS, is the Total Opposite of the above “Push” technology. When subscribing to an RSS Feed, subscribers “Pull” information into their RSS Readers and can only be done so if someone voluntarily subscribes to a particular RSS Feed. If they find it’s not the information they want, they can simply unsubscribe and never have to recieve  another message from the owner of that particular feed. Hence the term “Pull” Technology.

Utilizing RSS “Pull” technology has become a popular source of income for webmasters that use RSS Feeds on their websites. Here’s How:

Let’s say, you set up a one page mini-site or you could even set up a Blog. A Blog would be a quick and easy
alternative.

You can then host ads from either Google Adsense or the New Yahoo look alike Google Ads. When someone visits
your page and clicks one of your ads, You Get Paid.

If you’ve followed along and done the steps above, you’ve created a good starting place. You’re going to need to
make sure your pages are optimized properly. This will ensure you get your page ranked high in the search engines.
Like any site or page, the more targeted traffic you get, greater are the chances that someone will click your ads.
Which increases your Income.

Now, by using the power of RSS you increase your pages earning potential. When you add an RSS Feed
to your page, you convert it into an ever changing, dynamic web page. Bringing you an abundance of visitors who, in all probability will return to read it.

Especially if you add 10 or 15 RSS Feeds to your page. You will create a dynamic, ever changing, self updating page. Providing valuable content that readers will want to read, over and over again.

Any web page can be turned into a dynamic web page. Just use the free RSS creator software called “Carp” This is one of the most popular free versions and  can be downloaded here: http://www.geckotribe.com/rss/carp/

After you set the program up on your website and added the proper code to your website, then you will
need to collect RSS feeds that relate to the topic of your web page.

You’ve got your web page, It’s topic is about writing articles. Go to Google News, Get their RSS Feed Code, Insert it into the designated Carp Coding, then make the necessary changes found below: http://news.google.com/news?hl=en&q=writing+articles&ie=UTF-8&output=rss

Same with Topix.net, adjust the code like this: http://rss.topix.net/search/?q=writing+articles&xml=1

Once you’ve got your web page uploaded, It will automatically pull in fresh content from Google and Topix about writing articles.

Do these things for any web page and watch your search engine ranking soar and also your Income!

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If you’re one of the webmasters who uses a content management system that makes using RSS XML feeds as simple as specifying a feed URL then you’re fortunate in that respect. For others, the options available tend to be offered by developers of the software and the usage instructions provided can often be riddled with technical jargon. Many cry, “Use my feed”, but fewer tell you how.

One of the best and easiest ways I’ve found to show the content from an RSS XML feed on one of my websites is to use a ready made PHP parser. Now, don’t worry about what that means, just think of it as somthing that someone has already created; a blackbox that makes it easy for you to use content from RSS feeds and display it on your website.

For this guide, I’ve used MagpieRSS because it’s compact, works well and is distributed under the GPL, which basically means it’s free for you to use. Now, MagpieRSS is written in PHP so you’ll need a compatible hosting account that allows you to execute PHP scripts.

For the purposes of this guide, I’m assuming you’ve some level of basic knowledge about websites e.g. you know how to FTP, change file permissions etc. Covering the basics of running a website is beyond the scope of this article.

Instead, let’s cover what are probably the most difficult steps; displaying the content from an RSS feed on your website.

1. Download the latest stable release of MagpieRSS.
2. Extract the contents of the ZIP file onto your computer.
3. The core files you need from the ZIP package are rss_cache.inc, rss_fetch.inc, rss_parse.inc, rss_utils.inc. You’ll also need the extlib folder together with the Snoopy.class.inc file inside of it.
4. Create a new file to display your RSS feed. I’ve called mine, index.php. Inside this file, copy and paste the contents of the file referred to below and save it.
5. Upload all of the files and the folder mentioned in steps 3 and 4 to your hosting account. Put them into the desired location, but ensure that the Snoopy.class.inc file is still within the extlib folder.
6. Then visit the file you created in step 4 using your web browser.

That’s the basics of it. Once you’ve got this far, customising the way you present the content of the feed is relatively easy. Just refer back to the MagpieRSS website for guidance on how to do this.

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Below are some general examples of the contents you can deliver to your various subscribers:
·    Newspapers can use RSS feeds to deliver their latest news articles to the subscribers. This enables them to always stay informed about the flash news around the globe. The book publishers can use RSS feeds to announce their best sellers. This would help their users to keep track of releases they are most interested in.
·    RSS feeds can help the affiliate managers to communicate with their affiliates.
·    Banks can create RSS feeds to post their customers on their new schemes on savings or any change in the interest rates calculated etc.
·    Software being the hottest on the current technology market, software companies can keep their subscribers informed on the latest downloads and relevant software packages available. They can also provide them with easy access to software updates, delivered to them exactly as they become available without the fuss of having to visit your website or deal with huge e-mail attachments. Thus avoiding Spam filters or other barricades.
·    A few hundred content publishers are using RSS to deliver audio content, such as interviews even radio shows.
·    Some websites allows people to post pictures, videos and text from their mobile phones via RSS feeds.
·    Educational institutions use RSS to deliver educational content.
·    As a supplement to their e-mail delivery some use RSS feeds to deliver their newsletters as I do with mine.
·    RSS feeds can help you publish living digital catalogues of your products and provide your customers with your latest product releases. The products may be categorized so that it is easier to view and place order according to the product they are interested in.
RSS auto responders with scheduled messages can be created to keep in constant marketing touch with your prospects and slowly get them to the point
·    of purchase.
·    You can provide limited-access content to your customers, employees, team members and even investors, without fearing other unwanted eyes. RSS feeds can be used for internal communications, team working and other needs.

As you can see, through RSS, practically any kind of content to practically any kind of target audiences can be delivered. The only thing to be kept in mind is the content has been broken down into several individual items or stories. The opportunities for integrating RSS in to your communicational strategies are endless. There are no limits to what, who and how you can communicate through RSS.

James McIntosh has been a business development consultant for the past 23 years helping his clients start and grow a wide variety of businesses. He is the editor of the free newsletter Concept Development. The newsletter provides free and low cost methods and tools for today’s entrepreneur.

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