Engaging in pay-per-click (PPC) advertising has its own benefits and drawbacks. But what exactly is PPC advertising and what it can do to your business?

Business nowadays is doing different kinds of austerity measures when it comes to advertising their products and services. This is because of high rates of placing ads on print and on television. But there is a fast growing approach that businessmen can utilize to bring their services closer to the people and that is through Internet Marketing.

One tool that is causing internet marketing popularity is PPC advertising. This is a technique used in search engine marketing that requires one to pay a fee every time someone clicks an ad on your website. Usually this placement is done through a bidding process. If you are a top bidder for your keywords/phrases, you are sure to be on the number one spot on all search engines. Just be sure of the effectiveness of your ad copy to get the most number of clicks you need for your business.

Here are the benefits of PPC advertising are:

1.You need not be a genius in computer and technology to be able to run this ad campaign.
2.Immediate results are seen after a few days.
3.No need to make a website conform to the SEO rules.
4.Nothing to lose even if you do not top the pages of different search engines. You can still always choose PPC advertising.
5.You can make use any search engine available.
6.You can type in any keyword you like.

Cons of PPC advertising includes:

1.Fixed payments every month to the search engine you choose.
2.Pay for each click received by your website. At times, visitors are just competitors or people playing pranks on search engines. This hassle wastes money you put in to this advertising.
3.Inability to pay for the fees next month would mean removal of your website on the paid listings.
4.This advertising can only be used temporarily because it is difficult to handle in the long run.
5.Pay-per-click pricing can be costly for long periods of time, therefore, this should be stopped after an ad campaign.

But how exactly PPC advertising can increase traffic, leads and sales?

Think about what you’ve read so far. Does it reinforce what you already know about PPC Advertising? Or was there something completely new? What about the remaining paragraphs? 

PRE-QUALIFIED TRAFFIC. All visitors of your website are already considered as a qualified consumer or buyer of your product. PPC advertising leads your customers to you for a lesser cost.

INSTANT EXPOSURE, IMMEDIATE PROFITS. PPC search engines enable you to get your desired results fast. They will have your website live within just a few hours which means immediate increase in sale.

CONSISTENT TOP LISTINGS. This is to get your website on top of the sponsored search results for free. You just have to choose the keywords related to your site and business and place them within your web pages. After this, you are done.

PPC advertising enables advertisers to control their advertising campaigns. Advertisers have effectively targeted their audience and set their own price per click. PPC advertising networks provide the platform to identify the desired audience by geographic setting, topic and industry.  These networks have a list of websites of the publishers where the ads will be placed.

Tools are provided by the networks to check how the pay per click limit is working for a certain advertiser. If its still competitive, would it be even listed among the paid search lists or does it generate sales? Of course, if the advertiser made the highest bid, the better chances the ad will be seen in the search engine. These networks too provide protection for the advertisers against click fraud. This advertising set-up allows advertisers to set a daily budget for his ads, thus, less spending for unnecessary clicks. Advertiser will never go over his budget. 

In PPC advertising, what are important are the keywords and phrases. You have to select at least ten “very specific” keywords that would give you the best traffic in the search. Then, write the ad creatively but straightforward. Tell the truth about your product or service and do not lie. Good thing if your product or service will not disappoint those that are relying on your ad’s promise – but what if it did otherwise? Important too is the clarity of the ad. Do not use very vague languages. Include important details like the price.

You should also remember to budget your bids. Do not go overbidding because you will only lose your money and do not go so low that your ads will never get the chance to show up. Check your profit against your spending. If you see no progress then most likely you have to drop your ad campaign.

More and more advertisers have been using PPC advertising and it will continue to grow faster than any online advertising techniques. From revenues of $2.6 billion in 2004 to $5.5 billion in 2009, cost per click will dramatically go up as well from $0.29 to $0.36.

PPC advertising is new in online marketing and it is going to continue in the years to come. For advertisers, this means increase revenues with fewer advertising expenses, savings, more sales, good return of investment (ROI) and effective ad campaigns in the days to come.

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Pay-per-click is going to be a tool best suited for e-commerce sites. One of the initial factors you must decide before using pay-per-click is how much you want to pay per click. Depending on what you are advertising you must decide if your profit margin is going to be high enough to justify the cost. Even then this should be used as part of an overall SEO campaign. For the best results all SEO strategies should be looked at and all factors taken into account.

Yahoo!’s Overture and Google’s Adwords are the two major pay-per-click companies. These two comprise the highest level of pay-per-click. They are responsible for more ad placements than all of the other companies combined. They work with multiple search engines which is why they have so much placement. The next lower level of pay-per-click are a series of smaller companies such as www.enhance.com and www.epilot.com. The advantage to these smaller companies is that although you may not guarantee higher placement on search engines the cost per click will be much lower. Thus a pauper strategy may be more successful. There are a number of small time pay-per-click companies but the trustworthiness of these companies may be suspect so be cautious.

The major drawback to pay-per-click is that not everybody clicks on these ads. With the rising problem with spam even in spite of spam filters many may be leery to click on them for just that reason. Any company using pay-per-click needs to be sure that it has a robust advertising budget. Sticker shock is bad enough on cell phone bills but for a company it could be down right disastrous. As with all other SEO campaigns a thorough evaluation on your immediate and long term needs is vital. Ensure a sturdy foundation before you reach for the sky.

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There is no product or service to promote. Only your domain. Webspace, an Adsense account, and highly targeted traffic is needed. Your success with adsense, you will soon learn, is as easy as driving s car or cooking a four course meal. The reality is Adsense Success and everything else has to be learned. When you learned how to drive a car it became simple and after a couple of months of driving everyday or so. It became second nature. Once you learn the Adsense formula and it’s variables. The sky’s the limit with Google Adsense

Learn The Adsense Craft.

You can’t cheat your way to success or for some a healthy adsense income. Just like anything other skill in life, it has to be learned. Everything that everyone knows was learned from a teacher(I.E. Anyone), a book, an article(I.E. Newspapers, Magazines, and the Internet), or by word of mouth. You have to learn the adsense formula and all the adsense variables. I have a A.A.S in Computer Programming and Engineering. So believe me I know how to give low-level instructions. No one can tell YOU how to make YOUR site a success, only guide you in the right direction.

The Adsense Variables

TT(High CTR) + Content = Adsense Earnings

Content – try to have a 1000 words of keyphrase-rich content.
High CTR – highly optimized placement of the adsense code.
TT – Highly Targeted Traffic

Yes that’s it. The “Adsense Formula” is just a basic math problem and as we all know any on can learn math. We’re not near finished. These variables the make up the Adsense Formula is the key to your success. Why refer to them as variables, because these Adsense elements constantly change and YOU are in full control of them. Imagine a indoor plant and its variables. Sunlight, Soil PH, CO2, Fertilizer, and Water. You control every variable and if each one is highly optimized then you will have a healthy fast-growing plant. If you highly optimize each adsense variable then you will in turn receive a healthy fast growing adsense income. Now that we have an understanding let’s evaluate this “Adsense Formula.”

Adsense Content

Keywords are a bad idea! High paying or not. In fact don’t choose high paying keywords, not because of the saturation of SEO experts, but because keywords are to broad. Adwords is ying and Adsense is yang. Broad keywords have low payouts and ctr. You want to target keyphrases, so your site only displays high paying adsense ads,  not .15 adsense ads from some beginner with one of your terms in their adwords campaign. There is a lot of free content online, but it is best to use unique content for search engine purposes. To accomplish this hire a writer or choose niche subjects that you are familiar with, so that you can write your own articles and e-books. Don’t base your site on money rather than your passion. Example. My passion is computers and networking.

Adsense CTR

Optimal adsense ad placement is the heart of high adsense ctr. There are four locations on a webpage the receives the most clicks.

1. Just above the fold. The fold is the end of the section of the page you can view without scrolling.

2. All along side the left column.

3. In your content, if very interesting and informative.

4. At the end of your content after a reader finishes.

Adsense ad format effects ctr greatly whether or not they are placed in the right spots. Squares receive the most clicks, beginning with the largest and so on. The ads should blend with your page. Only the link title should be a different color than the text and url. No borders unless red or yellow. They attract viewer’s eyes.
The link color should match your site’s links, but blue and red work the best. Incredibly Increase your adsense ctr up to 400% by placing related images above or to the left of adsense ads.

Highly Targeted Traffic

Yes, there is a difference between targeted traffic and highly targeted traffic. Someone looking for an online business would be targeted traffic to this article, but someone looking for an adsense business would be a highly targeted visitor. Why high quality traffic? Your Ctr will be amazing and unbelievable because all of your traffic will be looking for YOUR site. Don’t be surprised if you have certain days where 97% of your visitors clicked an adsense ad. How? Blogs, Articles, E-books, Rss Feeds, and most SERP(search engine results page) traffic. Never use traffic exchanges or links from other sites unless their content is similar to yours.

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However the key to any business success is to be able to track where your business is coming from and how it is interacting with your websites. Unfortunately the stats that google provides for you in your adsense account are VERY weak. In fact they provide just enough information to make it seem like you are actually getting all the information you need to succeed. Sadly that just isn’t true.

In fact, relying on google’s adsense stats could very well be killing your business. Hey, don’t get me wrong. I’m absolutely NOT accusing google of doing anything wrong, far from it. However the information they provide just isn’t anywhere nearly enough to let you make informed decisions about how to develop your web business in the ways that are most profitable for you. Below are explained some of the main reasons why relying on google’s adsense stats could be a critical business mistake. At the end of the article we offer an explanation of what you can do to ‘rescue’ yourself from adsense stat doom.

Here then are some of the critical elements missing from google’s adsense stats.

1) They provide only vague information.
The stats only show page impressions or #’s of ads loaded on a site. To get any kind of precise information you need to set up channels for EVERY ad unit you display on EVERY page of EVERY site. Not likely.

2) They are updated very slowly
While it is getting faster, stats are still on a delay. If you run a high traffic site and want to test a change which turns out bad, you could stand to lose hundreds of dollars in the hours that it takes google stats to update.

3) You have NO IDEA what pages are generating revenue and which aren’t
– As I said before, yes you can have channels for specific pages, but if you have a site with more than a few dozen pages it becomes a HUGE hassle, and if you have several sites with several hundred pages each…well it just doesn’t work. So there you are spending hours and cash getting traffic to certain sections of your site, but you have no real idea if that section is actually generating revenue without resorting to the clunky channel system.

4) You have NO WAY TO KNOW what ads are being clicked.
Lets face it you want to have people clicking on ads that pay you the most, not the ones that are paying out .05/click. But you can’t get this info from your adsense stats. Without this info how can you possibly ‘block’ low paying ads from showing on your site with your adsense ‘competitors’ block list. And if you don’t block these..well google’s got to serve the ads to someone, and they’re very happy to send you the .05c/click ads.

5) It is IMPOSSIBLE TO TELL where your traffic is coming from and what it is doing on your site.
– Oh sure you can look at your web stats, but there is absolutely no way to match that to your adsense stats. Perhaps your stats show that you are getting lots of referral traffic from http://www.antivirus-report.com, but how can you tell if they are actually clicking on your ads. If they aren’t that traffic isn’t really worth anything.

6) Visitor behaviour is unknown.
You have no way of telling if your adsense revenue is coming from a few active visitors who click several ads on several pages or if it is coming from single clicks from every visitor. Why does this matter? Well if only 1% of your visitors actually click an ad (but they click lots), you have 99% of your visitors that you have to ‘convince’ to click at least something.

7) Content relevance of your pages.
Do your pages show all the ads possible, or is your content not relevant ‘enough’ to qualify for full ad quota displays? You MUST know this information. The less relevant your content means google will send you fewer ads, or PSA ads just to fill the space. You ain’t gonna make much on PSA’s (actually you make NOTHING).

There are other reasons why google adsense stats just aren’t enough, but I think the 7 above should be enough to make the point. Rely on google’s stats at your own expense.

This isn’t the right place to go into a detailed explanation of how to fix this cash killing problem. However it isn’t all that difficult to solve all these problems and more that come from depending on google adsense stats. Simply said, all that is required is to add a little code to your web pages that grabs the extra essential information you need to be able to properly and accurately track your adsense earnings. Getting your hands on this vital information will let you see exactly what you need to do to make a dramatic change in your adsense earnings.

For a more detailed explaination of what you need to do here: http://www.newbie-guides.com/adsense-stats-lifeline/

Thanks for taking the time to read this, and I wish you all the very best of success.

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Pro
With most ppc affiliate programs, after you join they will give you a HTML code to place on your website for a fast & easy setup. Once the free search bar is up and running you can start earning credits towards ppc search engine advertising. Think of the savings you don’t have to pay for targeted ppc advertising no more. On most ppc affiliate programs you earn $0.05 per search and $0.10 per click done from the free search bar on your website. Say you earn only $1.00 a day, I know that doesn’t sound like a lot but if your keyword is “web hosting” @ $0.01 per click for top position that’s 100 unique targeted visitors to your website to help you earn more ppc advertising credits & buy your products.

Con
Ppc affiliate programs can be blamed for one of the main reason there so much click fraud on the Internet today.

Pro
Ppc affiliate programs have worked harder then every to put a stop to click fraud by tracing different ip address to make sure all clicks are unique visitors. So the advertiser do not get scammed for there money or earnings.

Pro
Ppc affiliate programs provide your visitors with free content and enabling search capabilities on your website allowing visitors to do research or to help find something there looking for. By using a quality ppc affiliate program you get quality content that keep your visitors coming back daily to find what they need.

As you can see they are more pros then cons when it comes to ppc affiliate programs. If you already have a website and it doesn’t have search capabilities you’re missing out on free advertising & building customer appreciation by providing them with a free service allowing them to get what they want when they want it. Ppc affiliate programs is an easy way to help jump star your online business.

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Okay, I’ll tell you. A very powerful tactic, that you need to be using right now with your pay per click campaigns, is to Bid High.

So what you might be saying? Heard it before?

Thing is, it is SO effective when used properly that it almost can’t be denied. On the flip side, when used incorrectly, its like throwing your money down a bottomless pit.

So how do i do it right, you might be asking? Glad you asked. It depends upon which pay per click search engine of choice you are using. Lets stay with the big two, Google Adwords and Yahoo! Search.

With Google Adwords you must combine a high bid price with a well written and compelling ad. Google rewards relevant ads with a lower price per click. So, therefore, you might start out paying a high price per click, yet if your ad is specific and cleverly written, which should get you frequent clicks, this cost per click will decrease dramatically. The key here is patience, and to not panic if you are spending a lot in the first few days, along with testing and refining. Once you are receiving a great click through rate, the initial price you was paying per click should be slashed. Naturally, you must calculate whether your sales conversion rate makes this economic even with the dramatically lowered pay per click price. But more often than not, assuming your sales letter is good, this will be the case.

So what makes a good pay per click ad, you might be wondering?

Relevancy and something that grabs the attention of the visitor. If your product is about office desks, make very sure the ad mentions office desks in the title and body of the ad! Also you need a ‘hook’ within the ad, which attracts the interest or curiosity of the searcher. For instance, ‘Read the Real Truth on Office Desks’.

Using this method, high price plus great ad, should give you a high ranking in the search engine pay per click listing for keyword phrases you have chosen.Thereby, giving you an important online search presence for your product, whether you own, or as an affiliate, for a reasonable and profitable cost.

Again, remember you will need to test sales conversion to discover whether the campaign is profitable or not. Because, no matter how fine the click through rate is, and how far it lowers your cost per click price, if sales are converting badly, it won’t be profitable.

Okay, so that is Google Adwords. So what about Yahoo! Search?

Well, it works somewhat differently. There the highest bidder always ranks top.

So the trick there is to slowly increase your bid, until other bidders on the same keyword phrases feel the heat and give up. Or, alternatively, put in a wildly high bid and scare off the competition, who can’t or won’t match you. They will back off, and you will pay only a penny more than the next highest bidder is prepared to go.

The higher you are ranked, the more sales generally you will get. Look at it this way. Would you prefer to pay ten cents a click and get one sale a month, or fifty cents a click and make thirty sales? With Yahoo! Search the conversion ratio is even more important, since you generally pay more per click to attain the highest rankings.

So, are you ready to dominate the Pay Per Click Wars?

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Pay-Per-Click is a simple type of paid advertising that most search engines, including some of the largest ones, now offer. It requires a bid for a “per-click” basis, which translates to your company paying the bid amount every time the search engine directs a visitor to your site. There is the added bonus that when a per-click site sends your website traffic, your site often appears in the results of other prevalent search engines.

As with all marketing campaigns, there are advantages and disadvantages. If you understand the process and monitor your pay-per-click campaign frequently, it can be very effective. One of the greatest advantages is that you never have to tweak your web pages to change your position in search engine results, as you must do in a typical SEO campaign. What you do have to do in a pay-per-click campaign is pay a fee.

Another advantage is the simplicity of the pay-per-click process. You just bid and you’re up and running. It doesn’t demand any specific technical knowledge, though the more you know about search engines and keywords, the easier – and more effective – the process will be.

The downside is that pay-per-click is essentially a bidding war. A higher bid than yours will lower your position on search engine results. This means that you will have to raise your bid to regain your position – which can obviously become quite expensive, especially if you are bidding on a popular keyword.

In order to determine if pay-per-click is a cost effective form of marketing for your business, you must do some computing to figure out how much each visitor to your site is worth. You can compute this value by dividing the profit
you make on your website over a given period of time by the total number of visitors for that same time period. For example, if your site made $5,000 in profits and there were 2,5000 hits, each visitor would be theoretically worth 50 cents. The basic formula is profits divided by visitors.

The figure of 50 cents per visitor is the point at which your business breaks even. The idea, of course, is to show a profit, not to merely cover your costs. Therefore, you are aiming at a figure less than 50 cents per click.

Be aware that the most popular keywords often cost considerably more than 50 cents a click. The only way around this is to bid less for these phrases or you will be paying too much for each individual hit.

The key (pun intended) to success is to learn everything you can about search engine keyword research. The good news is there isn’t a limit to the amount of keywords you can add to your bid because additional keywords do not add additional cost. This translates into a lot less hassle for you because there is no need to optimize your site to index a particular set of keywords.

Obviously, some keywords are much more effective than others are, but they will not cost you anything except time to set-up your account in your pay-per-click bid. Of the popular search engines that offer pay-per-click, one called
Overture provides an online tool that will give you the data on how often particular keywords are entered into their search engine. They also offer suggestions for keywords after you enter a description of your site.

In pay-per-click, this written description is crucial. You must understand that the object of your description is not to generally attract visitors, but to be as specific as possible so that only those visitors who are likely to buy
your service or product go to your site. You must use expert marketing copy to guarantee that your description is both precise and enticing to attract the most ideal candidates to your site. This description is your most powerful tool to insure that your bid is profitable.

Another essential element of pay-per-click advertising is that you constantly monitor your bid. It is very important that you bear in mind that the results of the top search engines providing pay-per-click advertising, which are Overture and Adwords Select, usually appear on other popular search engines. Because of this, the competition for top ranking is intense, and very often you will find that the bidding price balloons too high for pay-per-click
to yield a profit.

If this happens, it is advisable to withdraw your bid on that particular keyword and try another one. Remember: when you pay too much per click to make a profit, you are in essence losing the bidding war.

Since losing is not acceptable, you must have a plan in place to closely track the effectiveness of your keyword. It is advisable to monitor your keywords on at least a monthly basis.

Not only is careful monitoring important, but the analysis of visitor behavior can produce invaluable knowledge about consumer motivation, habits, and trends. Expert monitoring and consumer analysis is essential to your overall business needs, and will also insure that your pay-per-click campaign is a success.

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The Pay Per Click super trick works for everyone. Even if you have never used Pay Per Click, this will work. You can take this pay per click super trick to the next level, as in, the next level, on steroids. Actually, there a few good ones I’ll let you in on.

The trick works like this. You will want to have as many variations on a theme as possible. In other words, hundreds, or thousands of keywords and phrases that advertisers do not think of and people searching for a product do. When you start a campaign, you will use a main key word to build themes on.

How to build your themes.

Let’s say our keyword to build themes on is “CDs”. Now “CDs” is a very general term. If we razor-point target the term to musical artists and forget about ever using “CDs” as our keyword, we will be better off.

Next, we just ad words to our main theme and combine them into phrases. So, we place the words “new”, “used”, and “live” in the first position of the phrase. Then, we use the artist name Rush, in the second position. Finally, we put our main theme, “CDs” in the third position. For example:

new rush cds
used rush cds
live rush cds

You probably think this will take us forever to generate thousands of keywords. It will not! This is how. We are using a computer program to do it that does not coast us one dime to use; in fact it makes us money. It also saves us incredible amounts of time. That’s best part of the super trick.

The list you see below is very small. The list we can actually create will be 10 times this size in 60 seconds!

This is how. We can replace the word “Rush” with other artist’s names and we are using the progran to insert brackets and quotes on each side of our keyword phrases. So, if we used ten artists’ names, we would have a list of 180 key word phrases. Many advertisers would never think of using a lot of these phrases.

For example, I just looked up “live rush CDs” on Google and there were only PPC ads! A Rush fan would type that phrase in while shopping. Obviously, CD storeowners, generally do not. What that means to you is, very targeted, cheep clicks! You can use the same technique in any business.

new rush cds
used rush cds
live rush cds
newrushcds
usedrushcds
liverushcds
[new rush cds]
[used rush cds]
[live rush cds]
[newrushcds]
[usedrushcds]
[liverushcds]
“new rush cds”
“used rush cds”
“live rush cds”
“newrushcds”
“usedrushcds”
“liverushcds”

NOTE: Did you notice that some of our keywords look like this? “liverushcds” That’s a great trick to use. Often people don’t bunch they “enter” key between words when typing. The program also removes spaces between words.

Setting our budget

We are going to make sure that we don’t pay much. So we’ll just make our cost per click 5-10 cents.

Let’s sum it all up.

If we have lists of hundreds or thousands of keywords, they may very seldom get searched for. However, whit that many keywords in our campaing, the rare and super targeted clicks will drive cheep trafic every day because, we have so many waiting for the right people!

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Title and description

When choosing the title and description for one’s advertisement, one should take special care to include factual, attention grabbing information about one’s service or product. For example, if one is promoting an online casino directory, then one may consider using a factual title such as “Online Casinos” as opposed to the title “Gambling” which is too broad and general. An example of a factual and attention grabbing description might be “Receive $1000+ in free casino bonuses” as opposed to a plain description such as “Directory of Internet casinos”. Which title and description would you be more likely to click on? (A) “Online Casinos: Directory of Internet casinos” or (B) “Online Casinos: Receive $1000+ in free casino bonuses”?

Keywords

Choose relevant keywords that accurately describe the service or product that you are promoting. Given sufficient time and resources, one can literally produce thousands of related keywords for any subject. However, using a massive list of keywords is not advised because in most cases only a small fraction of these keywords are relevant while the vast majority of the keywords are not, and would merely serve to drain the advertiser’s funds. For example, whereas the following keywords may accurately describe an online casino directory; “online casino, online casinos, online casino directory”, other keywords such as “gambling, poker chips, Las Vegas” are too general, too vague and in most cases irrelevant to the subject of interest.

Search Results Positions

The first set of positions in search engine results will usually attract the most amount of traffic. Although this is advantageous for person’s whose results appear in the first set of search results in google, yahoo, msn and other free search engines, it may not be the case for persons whose search results appear in the top positions of ppc search engine results. Most ppc search engines have affiliate programs which offer webmasters incentives to promote them, and the more people an affiliate webmaster can get to click on the paid listings, the more money he/she earns. While many ppc search engines have anti-fraud systems in place to minimize the risk of an advertiser losing his/her funds as a result of fraudulent clicking, some ppc search engines may not. For this reason, it is not always advisable to bid for the top 3 search result positions of a ppc search engine unless the ppc search engine has a very effective anti-fraud system to protect the advertiser from fraudulent activity.

Investigating the PPC search engine

Before opening an account with any ppc search engine, it is advisable to read as many reviews about the search engine as possible. Most especially, read about the experiences of persons who have used it before. Does it have good customer service? What anti-fraud measures does it utilize? What is it’s Alexa.com rank? Who else is advertising on it? Are there any super affiliates advertising on it? How do the bid amounts of the ppc search engine compare to the bid amounts of other ppc search engnes? These will usually give you an idea of whether to use it or not.

Tracking Sales

Depending on the product or service being promoted, there are several ways to track the results of an advertising campaign. If you are the owner of a particular site which has it’s own affiliate program, then you may wish to consider setting up a unique affiliate account for every ppc search engine that you decide to use. For example, you may set up an affiliate account for ppc search engine xyz and call the affiliate account xyz. Then you can track the effectiveness of search engine xyz by monitoring the profitability of affiliate account xyz. Some affiliate programs allow advertisers to set up unique advertising campaigns with unique linking codes, landing pages, etc. These are also ideal for tracking the profitability of ppc search engines.

Monitoring Traffic

One means of tracking the traffic received from ppc search engines would be to allocate a unique entry point for each ppc search engine and to monitor the statistics of that entry point. Another means of tracking the traffic received from ppc search engines would be to add the tag ?Name-of-PPC-search-Engine at the end of the url being promoted on the ppc search engine. This would serve to inform the advertiser as to which ppc search engine sent a particular visitor. The best way to monitor the traffic received from a PPC search engine is to add an indepth statistical tracker to a website in order to monitor exactly where the traffic is coming from. It is very important to keep a close eye on where your traffic is coming from because if there is any fraudulent activity going on, you’d want to stop it before your advertising funds expire. For example, if a ppc search engine affiliate has posted a link back to your service/product with misleading words in order to encourage his visitors to click on your listing, then you’d want to know about it before your advertising funds are exhausted due to fraudulent clicking.

Monitor Bids

It is very important to monitor the bids for the keywords chosen on a regular basis. Bid amounts constantly change as advertising accounts drop out and new advertising accounts open, etc. For example, if you are paying $0.26 per click to be in the third position of the search results for a particular keyword, but position number four is only bidding $0.05 per click, then you are wasting $0.20 per click because you would only need to bid $0.06 per click to be in the third position of the search results.

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Pay per click advertising is an on-going and growing arsenal for all entrepreneurs world wide. Whether your have a small business or a large business, buying a search engine placement is definitely the way to go.
Why fight a never ending battle against some of the worlds best webmasters who have years of experience and are dedicated to search engine placement 24 hours a day, 7 days a week?

Don’t fight the battle, win the battle by utilizing pay per click search engine marketing!

1st Thing 1st: Testing Your Market Place…

If you’ve never attempted a pay per click campaign, a good idea is to start with a small budget in order to test your market place.

The key is to find what your potential customers are searching for. There’s no better place to test that out by going to Google. Google allows you to pay for a small ad off to the right within a small green box.

Huh? If you’ve never seen these small ads within Google, go to: www.google.com

If you type in “web design” in google’s search engine, you will no doubt get the regular results on the left, as well as a list of small ads off to the right within small green boxes.

Underneath the small green boxes, you will see a link that says; “Place your ad here”. Another route is by going here: http://adwords.google.com

Please do yourself a favor and dedicate yourself to a small ad within Google in order to learn the ropes and utilize an inexpensive way to some fabulous research information.

You’ll want to determine how much you are willing to pay for 1 month. It could be as low as $20, but I recommend starting out with $50.00 to start your 1st campaign.

Try coming up with an ad that’s catchy and to the point!

Ex. Legal Services

Get A FREE Consultation!
Legal Services in Ontario
http://www.legalservices.com

After that you need to predetermine the “Key Phrases” you think that your potential clients are typing in Google when it comes to your product or service.

EX. “Legal Services”.

When Google asks you to enter your key words or phrases, you might want to try entering something like this….

1. Legal Services
2. Lawyers in Ontario
3. Law Services
4. Lawyer Services
5. Lawyer Services in Ontario

Try using as many as you can think of… Google will later show you the most popular key phrases compared to the key phrases that don’t work at all.

Please Note: I am using Goggles Adwords as an example because of how easy it is to log into your account at any time and check to see how many people have seen your ad and how many people have actually clicked on your ad to visit your site.

Once you’ve entered your “Key Words & Phrases” now you’re going to be asked to enter the maximum amount of money you want to pay every time someone clicks on your ad.

Ex. If someone searches “Legal Services”, you enter that you will pay a maximum of 0.07cts per click.

This will give you a pre-qualified potential client for 0.07cts.

Let’s move on a little now..

Assuming that your ad is all set up and already on the way. Now you can return to Google, log into your account and see how your “Key Words & Key Phrases” are performing with your campaign.

It might read something like this….

1. Legal Services ———- Ad was viewed 2000 times ————- Clicked on 100 times.
2. Lawyers in Ontario —– Ad was viewed 4560 times ————- Clicked on 9 times.

Now you will get a much better understanding at what your potential clients are searching for and what they are actually clicking on.

KEY NOTE: Try to experiment with this as much as possible and as quickly as possible so you can really begin your Pay Per Click Search Engine Marketing.

Are you ready???

Now that you have your predetermined key words of phrases you want to use, you can now start looking into pay per click campaigns. Per per click search engines are a little different compared to the Google Adwords because instead of getting a small ad off to the right you are now going to bid on actual search engine placements.

1st thing you want to do is to visit a pay per click search engine. For instance, you might want to visit: www.goto.com or www.lycos.com or any other pay per click search engine online and test your new key words to determine what the top placements are paying for those spots.

Ex. Let’s use “Lawyer Services” again, type in that phrase in any ppc search engine and look at the top placements! It should read something like this…

5) Legal Services.com
Our firm is dedicated to helping you win your case each and every time.
Cost: $0.10

The key is to look at the cost. The cost is what “Legal Services.com” was willing to pay for the 5th search engine placement.

And there you go, you now have the basic knowledge to plan out a pay per click campaign. Always remember to lay out how much you are willing to commit to your search engine campaign and keep yourself to it.

I recommend to all my clients to at least master the Google Adword program. Goggles search engine is the #1 hotspot on the internet for potential clients, why not get a slice of the pie!

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