Do You Know What is SEO?
What is SEO ( Search Engine Optimization ) anyway? In short it’s the work required to get your site to the top of Google, Yahoo and all of the other search engines.In order to clear this up, there is no ‘BIT’ of SEO you can do. Search Engine Optimisation requires research, constant attention and lots of ongoing work. search engine optimisation (SEO) is a very broad field, with various aspects encompassing a variety of disciplines ranging from web design and development to public relations. Search Engine Optimisation is about creating value for the end user so perhaps the next question when discovering “what is SEO” would be how do I improve search engine ranking on Google and what SEO services do I require?
Firstly, choose your keywords, choosing the right keywords is essential to attracting the right traffic to your website from the search engines. There are various kinds of keyword research tools - both free and paid which may help you in selecting the best keywords for your website. A general principle in keyword research is those keywords which are most widely searched are also the most competitive. However this does not mean you should target the most popular phrases because these could potentially have too much competition and you may find yourself languishing several hundred pages down on Google with little or no chance of attracting traffic.
Once the right keywords have been identified the optimisation process can begin. The backend content of the website needs to be altered and spruced so as to raise the keyword density of the site. The pages need optimization should then be modified by preparing the optimised content. You would think that words matter when you are adding something and they do. Search engines couldn’tread graphics, they only read words. The Page Title, the description tag and the content type are the meta tags you need. Even the keyword tag is redundant in 95% of search engines today, even though it’s worthwhile adding in as good practice, just in-case they start to use it again, as it’ll be a hell of a job going through every page on your site to add individual keyword tags. It is advisable that you speak with an expert, or employ an SEO company to do this part for you, as this is where many web site owners do go wrong.
Once completed it is time to focus on increasing your page rank and link building against your main keywords. Link popularity is one of the key factors major search engines use to rank web sites. This makes link building a complete part of any effective search engine optimisation strategy. On a basic level, the more and higher quality backlinks you have linking to your website the higher your website will rank in the search engines. A dedicated link building campaign should aim to obtain highly relevant links from a wide variety of sources. The websites providing links should be relevant to your business, varied and reliable sources of information.
Once your page rank increases you should reestimate your keywords as you should be able to target more generic, high traffic keywords with a higher page rank. PageRank is Googles way of deciding a pages importance. It is important for it is one of the factors that determine a pages ranking in the search results and how high up they come in the organic search.
So there you have it, Google combines PageRank with sophisticated text-matching techniques to find pages that are both important and relevant to a search. Google goes far beyond the number of times a term appears on a page and examines all aspects of the page’s content (and the content of the pages linking to it) to determine if it’s a good match for a query.