Words you should and should not use in e-mail advertising campaigns – 1st Edition

Words you should and should not use in e-mail advertising campaignsBy Lifepath UnlimitedLifepath Unlimited Review Yaab

What are keywords good for? – 2nd Edition

What do keywords have to do with e-mail marketing? Actually, a lotBy Lifepath UnlimitedLifepath Unlimited Review Yaab

Dissecting a successful direct marketing e-mail – 3rd Edition

E-mail is the perfect media for direct marketing. Compared to regular mail, it is about hundred times cheaper. Yet, few companies manage to run a truly successful direct marketing campaign, according to Paul Soltoff. Paul has been in business of direct marketing for the past 20 years. Now he is a chief executive officer of [...]

E-mail list segmentation – 4th Edition

So you have a mailing list with thousands of e-mail addresses. You send out messages and sales trickle in. You are happy. Hey, you could probably double, even triple sales with the same e-mail list, only if you did list segmentation. What the heck is list segmentation? Very simpleBy Lifepath UnlimitedLifepath Unlimited Review Yaab

Conversion Rate concepts – 5th Edition

If you are doing online marketing, then you are constantly searching for a way to make more sales. There are basically two ways to do this. The first one is to increase your reach, target audience, subscribers base, etc. The second way is to increase your conversion rate. Actually, you should try to do both, [...]

30 Day Marketing System

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