Dissecting a successful direct marketing e-mail – 8th Edition

E-mail is the perfect media for direct marketing. Compared to regular mail, it is about hundred times cheaper. Yet, few companies manage to run a truly successful direct marketing campaign, according to Paul Soltoff. Paul has been in business of direct marketing for the past 20 years. Now he is a chief executive officer of [...]

E-mail list segmentation – 9th Edition

So you have a mailing list with thousands of e-mail addresses. You send out messages and sales trickle in. You are happy. Hey, you could probably double, even triple sales with the same e-mail list, only if you did list segmentation. What the heck is list segmentation? Very simpleBy Lifepath UnlimitedLifepath Unlimited Review Yaab

Conversion Rate concepts – 10th Edition

If you are doing online marketing, then you are constantly searching for a way to make more sales. There are basically two ways to do this. The first one is to increase your reach, target audience, subscribers base, etc. The second way is to increase your conversion rate. Actually, you should try to do both, [...]

Words you should and should not use in e-mail advertising campaigns – 6th Edition

Words you should and should not use in e-mail advertising campaignsBy Lifepath UnlimitedLifepath Unlimited Review Yaab

What are keywords good for? – 7th Edition

What do keywords have to do with e-mail marketing? Actually, a lotBy Lifepath UnlimitedLifepath Unlimited Review Yaab

Internet Marketing 101

When you hear the term “internet marketing“, what do you think of?
For many, that term conjures thoughts of websites or spamming or search engines like Google, Yahoo and Bing. For others, it’s all about graphical design, writing fancy code or even affiliate programs. All of those answers correct, but the essence of internet [...]

Getting Started In Internet Marketing

When you hear the term “internet marketing“, what do you think of?
For many, that term conjures thoughts of websites or spamming or search engines like Google, Yahoo and Bing. For others, it’s all about graphical design, writing fancy code or even affiliate programs. All of those answers correct, but the essence of internet [...]

Get On Page One Of Google Without Any Back links

There is huge push right now among internet marketers to sell you software that will automatically get you backlinks to your site through RSS feeds or by doing auto submissions of articles. Don’t fall for it. Automating these tasks will most surely throw a red flag to Google and they will most likely eventually ban [...]

Internet Marketing 101

When you hear the term “internet marketing“, what do you think of?
For many, that term conjures thoughts of websites or spamming or search engines like Google, Yahoo and Bing. For others, it’s all about graphical design, writing fancy code or even affiliate programs. All of those answers correct, but the essence of internet [...]

Internet Marketing: The Central Component

When you hear the term “internet marketing“, what do you think of?
For many, that term conjures thoughts of websites or spamming or search engines like Google, Yahoo and Bing. For others, it’s all about graphical design, writing fancy code or even affiliate programs. All of those answers correct, but the essence of internet [...]