30 Day Marketing System

The majority of webmasters just don’t understand the basic principles that are required  to promote a website on Google. I frequently find tactics used that I would definitely not utilise to promote any website online.

Quite often these mistakes are made in complete innocence due to a lack of understanding of the basic principles. Whilst these sorts of errors will not necessarily get your web site  banned from Google they will do nothing to improve your search engine rankings. The majority of web sites do not provide any real business benefit because they do not get any traffic from the search engines.

Taking the time to fix some of these basic problems will start to put your web site on the route to search engine placement.

Text In Images

frequently inexperienced webmasters include a lot of the important web page copy in pictures. They tend to do this to overcome layout problems. However search engines like Google do not read text embedded in images and therefore your copy is lost. And of course it is the words on the page that tell Google what your page is about.

Tip: An easy way to see what text (words) you have on on your web page is to enter the following in the Google search box cache:www.your-domain-name.com/your-page.html (i.e add cache: to the front of your webpage URL). Then click on the link to the right hand side of the cached page that says ‘text-only version’.

This will show you a text version of your web page which is what the search engines will use to index your page.

If the cache search produces no result then your pages may not be listed but you can find out how to fix this by visiting the silent salesman.

Bad Use of th Alt Attribute

Each image on your web page should contain a suitably filled alt tag. Many webmasters just leave this blank to save time but the alt tags can be used to help promote your web pages. The alt text or alt attribute is part of the img tag as follows alt=”text”.

The alt attribute should provide some description of the image content which will be displayed if the image can’t be loaded or if someone is using a text browser or screen reader. But the great thing is that the alt tag can also be used to contain relevant keywords for a page.

But be careful it is a bad place to start stuffing keywords. Just use one relevant image on each web page to contain a keyword phrase just once in the alt text then fill out all the other alt tags in a natural way that describes the image in question. If you can include a keyword then fantastic but do not force it.

But certainly do not just add lots of keywords to the alt tags as this will just give you a black mark. This is what Google says in it’s guidelines.

Filling alt attributes with keywords (“keyword stuffing”) results in a negative user experience, and may cause your site to be perceived as spam. Instead, focus on creating useful, information-rich content that uses keywords appropriately and in context.

Tip: You can also include the title attribute to the image tag to show even more relevant words about your image/page just add title=”my title” to your image tags.

Poor Quality Content

You must try to provide unique, quality content on your website. Google itself identifies this as being one of the most important things to consider and this is how I promote web pages.

You must not just take text from other pages and include it on your own website. By all means research what others say about your topic but you must then rewrite the text in your own words including any relevant keywords in a natural way as you go.

Many people struggle to do this thinking that quantity is important. However remember that a small amount of unique relevant (to your topic) content will do you far more good than pages of copied text.

There are so many more examples of simple, easy to implement changes that can be made to help promote your website. You can find out more by visiting The-Silent-Salesman.com.